The Importance of Technology In Business

Traditionally, the key to success was hard work, grit, and distinctiveness. Nowadays, you have to be efficient, possess a broad skill set and most of all, be technologically savvy. No aspiring small business can expect any pinch of results without having some sort of web presence and especially not if they don’t advertise (but that’s an entirely different subject).

The business of today is a social fiend. Status updates on Facebook daily, tweeting on the hour, checking PageRank, requesting recommendations on LinkedIn, etc.-the tasks are never-ending. You simply cannot attempt to build your business without expanding your social presence NOW. Even though I’ve grown up in these times, it amazes me how different the strategies are now compared to before the social boom. The importance of technology now reigns supreme as baby boomer business owners learn how to utilize it. The business world is filled with talented people struggling to understand this new concept and it is a “space race” to gain expertise as soon as possible.

To add to the business technology frenzy, there are even programs that can help you analyze all of your social media programs. While I am an uber technology proponent (some might even call me a techno geek, and I’m ok with that), I am realistic enough to realize that it too has its limits. I truly believe that it is the combination the intuition, instinct and technology that has given the early pioneers in social media the right recipe for success. The value of human instinct is immeasurable and I think that even social media “helper apps” have limits. When it all comes down to it, ingenuity will take you further than HTML code. If you’d like some human ingenuity to help you with your business, call us today at 602-995-5600!

             Ryan Rash is the Social Media Specialist for Valpak of Metro Phoenix.  He founded the Texas Longhorns Football Facebook page with over 22,000 friends and co-writes his own blog, “Paine’s Apprentices”.  Ryan lives in Mesa, AZ, and is an independent contractor of several Social Media platforms for businesses throughout the area.