As the summer reaches it's scalding peak, people are staying inside or close to home as if they're waiting out the next mile-high haboob. A peculiar "heat dome" has found itself above the U.S. and it seems to like it here. There's just one thing: We don't like it. It's making it nearly impossible to endure a simple 5 minute car ride to the grocery store, hence local business are struggling. Then, once in a blue moon, when the mercury drops, consumers bum rush local businesses to beat the next heat wave to engulf the valley.
The opportunity here are huge for these business that are trying to draw people in. This is where advertising and initiative hold the most value. Just because consumers are blindly speeding around town to get their supplies and services, they still want discounts and above all else... they want value. To all you business owners, take advantage of the small bursts and offer up some cool savings to a hot consumer!
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